There are several common models to describe colors:

• HSB (for hue, saturation, brightness);
• RGB (for red, green and blue);
• CMYK (for cyan, magenta, yellow, and black); and
• Context reigns - The context provider manages customer relationships and choreographs the value - creating activities of the entire system.  Such b-webs leaders get the captain's share of the spoils.
• CIE L*a*b.

The spectrum of color seen by the human eye is wider that the gamut (a range of available colors that a color system can display or print) available in any color model. L*a*b has the largest gamut, encompassing all colors in the RGB and CMYK. Typically, the RGB gamut contains the subset of these colors that can be viewed on a computer or television monitor (which emits red, green and blue light). Therefore, some colors, such as pure cyan or pure yellow, can't be displayed accurately on a monitor.

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