If you are good at writing and
have the time this is the road for you. In
recent years blogging has become increasingly
popular. Add blog to your website and off you
go. The coolest thing with blogging is that
visitors have an ability to add comments to your
content, making it more useful to the next
visitor. Plus you can judge which content
creates a "buzz" and which is just "blah".
#2 Put Company's Newsletter
online
If your company issues regular
newsletters place them in an on-line archive. In
addition to being great content for the website,
newsletters can be used to build
subscription-based e-mail list.
#3 Download Content
Since content is so hugely
important, there are many websites that
specialize in collecting and distributing
content. Some of those websites require you to
setup paid memberships, some are free for all,
but all offer content categorized by industry
and topic. Simply search the topic; read
returned material and choose the ones you'd like
for your website.
#4 RSS Feeds
Sign up for one of the RSS
feeds. There are many feeds available
categorized by industry. After you decide which
RSS feed to include on your website, follow
instructions on how to incorporate it into your
website. The great thing about RSS feeds is that
they are automatically refreshed based on the
frequency of RSS publication.
#5 Put it all together
In order to shine, the "King"
must wear his coat of armor and his crown
jewels. Same with content, in order to stand out
– organize it well by topic. Make it easy for
people to view and access it. Reformat documents
to make them easy to scan, since most people
won't read the piece from cover to cover.
