Most fonts can be broken down into two sorts - serif and sans serif. Typefaces with serif have small bars at the end of most strokes in the letterforms, as shown below. Typefaces that do not have serifs are called sans serif, because the word "sans" is French for "without".

Serif             Sans Serif

When you have a lot of text that you want people to actually read, it's best to use a serif face. When you have short amounts of text, as in headlines, subheads, signs, etc., it's best to use a sans serif face.

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